expertise
KO Speaks
We love to share our knowledge, our expertise, our experience and even our mistakes. As such, we continually search for appropriate speaking/teaching opportunities. If you would like to hear us speak, search below for our next engagement. If you like to know a little more about the different subjects we speak about just click on any of the titles listed below for a brief description of that particular event topic.
- Is Your Marketing Approach Fit for the Digital Age?
- In Development, Do Relationships Matter? Building Your Brand and Community Using Social Media
- Marketing in the Digital Age
- Media Strategies When Things Go Wrong
- What to do When Facing a Potential Food Product Recall
- eWOM (e Word Of Mouth)
- Reputation Management: Are You Listening?
- Truth & Transparency: Bridging the Consumer Gap in Green
- Marketing Sustainability to the Female Shopper
- Sustainability, the Economy & Petfood from a Consumer's Perspective
- Tapping "Transitional" Consumers to Create New Pouch Business
- Using Technology to Tell an Old World Story
- Forget Word of Mouth: This Mouth Only Barks!
Title: Tapping "Transitional" Consumers to Create New Pouch Business Opportunities
Speaker: Craig Ostbo
Event: Global Pouch Forum
Date: May 9, 2008
Sponsor: Packaging Strategies
Branding and packaging communications and how to tap the rapidly emerging demographic of eco-conscious "transitional" consumers a segment that wields powerful purchasing clout, but still likely lacks the information to make educated decisions about the eco-aspects of pouches. Included actual in-store video interviews of consumers.
