expertise
Capabilities
With our full array of marketing communications services, Koopman Ostbo catapults brands, and drives success.
Consumer & Channel Research:
Koopman Ostbo believes that resonant brands are created when they connect with the emotional core of consumers. Utilizing varied consumer research methodologies, your Koopman Ostbo team will help you better understand not only how your customers think, but more importantly, how they feel. On a regular basis Koopman Ostbo team members are in the field interacting with consumers via intercept studies, one-on-one interviews and online surveys. Additionally, Koopman Ostbo dives deeply into channel research conducting stakeholder interviews, analyzing syndicated data like IRI and SPINS, and positioning analysis of competitors. Koopman Ostbo's team of strategists then synthesizes the data and provide actionable solutions. Learn more at Methodology.
Learn more at Methodology
Creative Development:
Advertising, collateral, packaging, brand identity, trade show, web
Every successful brand connects in a unique way with its target audience. It has an emotional resonance that makes it desirable and memorable.
As we develop identities, packaging, advertising or any other visual component of our client's brand, our work proceeds on a strategic path with one goal in mind — connection.
Public Relations:
Our public relations initiatives are strategy-focused programs tied to measurable objectives. What we're really doing is building reputations for the brands and companies that we represent. Equally comfortable working with consumer or trade news outlets, our public relations programs deliver results that continually help move the dial in sales for our clients.
Media Planning:
Utilizing a targeted segmentation strategy, Koopman Ostbo builds media plans to effectively and measurably reach consumers no matter where they are — online, print, radio, television — optimizing frequency and added-value programs. Additionally, these strategies are developed to complement our overall integrated marketing communications programs.
