Koopmen Ostbo Marketing

08/10
Bag Monster-Clad CEO Storms Country to Raise Awareness About Single Use Plastic Bags

This August, on the precipice of a vote by the state of California that would make it the first state in the union to implement a statewide ban on plastic bags, ChicoBag Founder & CEO Andy Keller assumed his alter-ego "Bag Monster" persona and embarked on a cross country journey encompassing 15 cities along the way. Clad in a costume made out of 500 plastic bags - the average number of bags a single person uses in just one year - Keller rode a three-wheeled bike to cities considering plastic bag legislation from Portland, Ore., right into Times Square in New York City. In each city he set up a 45,000 plastic bag installation, representing the number of bags a single individual will use over their lifetime. Along the way he met skeptics and supporters and plenty of media folks who were interested hearing his story. Learn about this remarkable adventure at www.bagmonster.com