Koopmen Ostbo Marketing

3/02/10
Oregon Cattlemen's Association featured in Cascade Business News

With a charge to elevate the profile of the Oregon Cattlemen's Association and to continue to educate the public about OCA's mission, Koopman Ostbo developed an aggressive campaign to secure media briefings and speaking engagements for Bill Hoyt, the OCA president, across the state of Oregon.

One of the initial meetings was with the Cascade Business News, the premier business publication of Central Oregon. Koopman Ostbo worked with Bill Hoyt and the reporter to develop an article positioning ranchers and the cattle industry as pro-active leaders who protect wildlife, boost the statewide economy as the number one commodity commission in Oregon and serve as stewards of the land.