Koopmen Ostbo Marketing

1/15/10
Bulk is Green Council retains Koopman Ostbo Public Relations

The Bulk is Green Council (BIG), an advocacy group dedicated to increasing awareness of the benefits of buying food in bulk, has selected Koopman Ostbo to help spread awareness of bulk foods through an ongoing media relations campaign.

Koopman Ostbo's work with BIG will focus on educating consumers, retailers, and grocers about the environmental and economic value of bulks foods, hyping the fact that "buying in bulk is hip," and is one of the hottest new eco-friendly food trends. Working with some of the biggest names in bulk foods, Koopman Ostbo's efforts will focus on thought leadership positioning, representation at national trade shows, video development, and traditional outreach to top-tier consumer and trade media.

Founded in 2008, the Bulk is Green Council is made up of eco-entrepreneurs and bulk food leaders including the Hain Celestial Group, SunRidge Farms, Frontier Natural Products Co-Op, Trade Fixtures, and Lundberg Family Farms.